From The Farmer
From The Farmer
Consumers are increasingly looking for fresh healthy food. Farmers are looking for higher profitability and direct connection with the consumers. From the Farmer, a product developed on Contineo Smart Universe Platform brings high logistical efficiency to distribute farmer’s fresh harvest directly to consumers.
Challenges Addressed
Consumers unaware of the source of produce and its freshness | Middlemen and retailers eat up a large part of the profits depriving the farmer of his fair share | Farmers' income is highly unpredictable and they do not have a wider market outreach | Inefficiencies in logistics lead to high costs of the last mile delivery to consumers
Benefits
| Consumers get fresh food straight from the farm. | Farmers & Consumers get the best possible price | Health for Consumer, Wealth for Farmer | Farmers can sell in advance or just-in-time | Optimized supply chain
Date
October 7, 2013
Category
Products, Smart-Spaces