From the Farmer
Solution Overview
Consumers are increasingly looking for fresh healthy food. Farmers are looking for higher profitability and direct connection with the consumers. From the Farmer, a product developed on Contineo Platform brings high logistical efficiency to distribute farmer’s fresh harvest directly to consumers.
Challenges Addressed
- Consumers unaware of the source of produce and its freshness
- Middlemen and retailers eat up a large part of the profits depriving the farmer of his fair share
- Farmers’ income is highly unpredictable and they do not have a wider market outreach
- Inefficiencies in logistics lead to high costs of the last mile delivery to consumers
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Key Features
Right Source Right Price
Farm Fresh
Optimized supply chain
Effectively using technology both the consumer and farmer help reduce logistic costs and waste of produce thereby optimising the supply chain.
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